Wrinkles. The quiet elegance that time draws upon the face. We follows the natural flow of years, with each season, another line appears, tracing wisdom & experience.

The brief

Design an original eyewear collection for women over 40 in Australia, with a visual language of its own, one that is characteristic of a new brand. 

The design

Most eyewear collections are shown on young models, so this audience rarely sees itself in them. I skipped trends and went to history instead. Each frame refers to an icon from a certain time in life, a small memory the wearer may recognise from her own years.

I built the concept on age and what comes with it: the changing face. Wrinkles give a face texture, and on a face with texture, minimal frames don’t fit. Pieces with texture and more detail sit better.

That is how Lines of Seasons came about, a collection built on wrinkles, where maturity is a pleasant part of the story.