Blending tradition with innovation, striking a balance between minimalism and maximalism to create cohesive identities and interconnected products.
Aleš Boem began his career as a graphic designer, spending a decade crafting brand identities, visual materials, and web presentations. Eager to expand beyond two-dimensional design, he pursued industrial and product design, where he found a passion for material experimentation and manufacturing processes. His approach fuses traditional craftsmanship with modern technology, ensuring that each design is both conceptually rich and functionally intuitive.
During his bachelor’s studies in product design, he designed an eyewear collection that evolved into a full-fledged brand and manufacturing company. While studying in Brussels, he completed an interior design internship and later earned his master’s degree at the Academy of Arts, Architecture & Design in Prague, with the aim of working on projects ranging from small products to exhibitions across various fields.
After graduation, he served as the Creative Director for the furniture brand Meyto while also working with the Olgoj Chorchoj studio, developing award-winning urban furniture for Prague. In parallel with his work in industrial design, Aleš stepped in 2019 in the printable design and the digital manufacturing movement, bridging the gap between traditional product design and the emerging world of decentralized production.
In recent years, he has helped with creative direction for Klimchi and Ovalware and has been involved in setting up bespoke collections for various brands.